We love brands.
We build & strengthen brands.
Enduring brands are built from the inside out.
We elevate brand value by building, rebuilding and strengthening core brand structure then communicating with purpose through high quality visual design, creative ideation, and problem solving.
How do we do that? We use art and science to create brands that have an explosive impact. We create high quality visuals through our attention to detail and strong design sense. We create effective and appropriate messaging, because we understand the psychology behind how visuals communicate and affect the message. We create connections between brands and people, because we know how to craft and leverage the story.
Our Services include:
Brand Development
All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.
Identity Development
Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.
Brand Strategy
When your brand identity is well established but the strategy to connect with the existing or new target audience needs an overhaul, we have the tools and experience to bring your target back into focus. This strategy should inform all aspects of brand operations and communications across an organization.
Creative Copywriting
A natural output from our identity development and brand strategy projects is creative copy development for slogans, taglines and mottos for both the primary brand or individual products and services. Raw copy provided by you can also be shaped into high impact copy developed for print and digital channels by our team.
Digital Experience
The digital channels your brand utilizes to interact with its target audience must offer a seamless experience that is an effective extension of your brand identity and brand strategy. Our in-house team provides custom design and development for websites, ecommerce, social media elements and digital display ads that aligns with your brand strategy.
Custom Lettering
Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.
It's all in the process!
Learn how we take your brand to the next level
The first few times we meet will be spent learning all we can about your big idea, passions, dreams, goals and vision for something new or the established brand that needs to be refreshed. Also, we will share how we will partner with you to accomplish the goals and uncover your specific project needs. You participate in a brand building exercise designed to not only inform us but to challenge you creatively. This builds a strong foundation for our working relationship.
STUDYING
At heart, we are learners and information junkies which allows us to think far beyond today so your brand will thrive tomorrow as well.
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Next we gather the information you have shared with us from our first meetings while making note of the project needs and goals and begin our homework. We study the market you are entering or currently serve, your existing and potential competitors, relevant historical background as well as understanding all there is to know about your product or service. We present these findings with you to ensure we are in agreement and to keep you involved in the process. At heart, we are learners, information junkies and experienced researchers. Arming ourselves with these key pieces of information allows us to think far beyond today so your brand will thrive tomorrow as well.
IDEATING
Our team collaborates to share research, ideas and concepts to ensure every perspective is discussed and debated.
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Pencils are sharpened, notebooks are readied and the dry erase board is cleared as our team assembles to share research, ideas, concepts and learnings in a collaborative setting to ensure every perspective is brought to light, discussed and debated. It is an intense step in the process with ideas moving up and down the list of valid concepts as each team member makes a passionate case for their positions. This creative brainstorm ensures the diverse experience of our team is used to the fullest so only the best concepts for your project funneled to the next stage of development.
CREATING
We take the top ideas and concepts and begin to refine them so we can craft, create and develop something unique for you.
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We take the top ideas and concepts and begin to refine them first with a pencil and sketchbook before they are ever digitized. This is how we craft, create and develop something unique, never pre-fabricated or off the shelf. Your new or established brand deserves a brand identity and brand personality that is all its own. Our design and development process begins this way for every project to ensure that outcome each time. During this step, the concepts that don’t pass our internal team reviews are put aside to focus on those that are solid, valid, high-quality options for you.
UNVEILING
We convene with you in person to present finished concepts in an open and collaborative format.
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We convene again with you in person or online to present finished concepts in an open, cooperative format. You will not only see the visual representations of what you shared in the initial meetings and the results of our studies but also the thinking behind each concept and how we arrived there. You are encouraged to ask questions, to ponder, to get excited and to think bigger than you might have thought possible. After we conclude our time together, you'll receive these options digitally because the initial choice of final concept direction often changes with time, a change of location along with additional input you receive.
LAUNCHING
The final step is to finish out and deploy your fresh new brand so you can get out there and start changing your world.
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Upon receiving your final choice of concept direction, we finish building out the project in all channels and media identified at the beginning of your project. You will given a timeline for when various items will be delivered so you can begin planning on your end to ensure a successful launch.
FINISH THE BIG PICTURE
Our process is focused on helping you realize your vision and to think bigger.
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The Honey
The work the bees built
Below is a sampling of our “honey” which is the result of the work we have been privileged to complete for our past and present clients. See how we have helped those clients either develop a new brand identity from a big idea or created a new brand strategy to drive results for an
established brand.
The Bees
The Honey Makers!
The key members of the hive have diverse backgrounds in graphic design, visual communication development, brand management, business development, project management and digital development.
The clients we have the privilege to work with benefit from our broad range of experience.
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Have any questions? Ready to get started? Share some info here and we will be in touch!