Brand Development

All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.

Identity Development

Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.

Brand Strategy

When your brand identity is well established but the strategy to connect with the existing or new target audience needs an overhaul, we have the tools and experience to bring your target back into focus. This strategy should inform all aspects of brand operations and communications across an organization.

Creative Copywriting

A natural output from our identity development and brand strategy projects is creative copy development for slogans, taglines and mottos for both the primary brand or individual products and services. Raw copy provided by you can also be shaped into high impact copy developed for print and digital channels by our team.

Digital Experience

The digital channels your brand utilizes to interact with its target audience must offer a seamless experience that is an effective extension of your brand identity and brand strategy. Our in-house team provides custom design and development for websites, ecommerce, social media elements and digital display ads that aligns with your brand strategy.

Custom Lettering

Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.

Cassie Reid Counseling

Based in Southlake Town Square in Southlake, Texas, Cassie Reid Counseling launched in 2010 to create a therapy experience that is tailor-made for each client. The counseling practice has grown tremendously since launching and now boasts a team of licensed counselors serving clients from all areas of the DFW Metroplex.

The Challenge

A short two years after launch, founder Dr. Cassie Reid, realized her practice had outgrown its brand identity and a rebrand was needed in order to move the practice forward.

The Solution

The brand platform which includes the vision, mission and values was solid and provided an ideal foundation for the new brand identity. We focused on CRC's vision of providing therapy that was tailored to each client rather than attempting to fit a client into a particular therapy model. We created a custom lettering system for the primary mark as well as a secondary mark that could be used as a seal for various communications from the practice.

The Result

  • brand development
  • identity development
  • creative copywriting
  • stationery system development
  • digital experience development
  • custom lettering