All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.
Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.
When your brand identity is well established but the strategy to connect with the existing or new target audience needs an overhaul, we have the tools and experience to bring your target back into focus. This strategy should inform all aspects of brand operations and communications across an organization.
A natural output from our identity development and brand strategy projects is creative copy development for slogans, taglines and mottos for both the primary brand or individual products and services. Raw copy provided by you can also be shaped into high impact copy developed for print and digital channels by our team.
The digital channels your brand utilizes to interact with its target audience must offer a seamless experience that is an effective extension of your brand identity and brand strategy. Our in-house team provides custom design and development for websites, ecommerce, social media elements and digital display ads that aligns with your brand strategy.
Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.
Brilliant Recording is headed up by producer, Aaron Michael Brown. He specializes in music production for musicians that are serious about their craft and musicianship. In an age where anyone can set up their own “studio” with a Mac and few apps, Aaron sets himself apart by his innovation, attention to detail and vast experience. Think analog crafting with digital tools.
Aaron uses digital tools as many do in the audio production industry but brings the craft and personal touch of a producer from the analog era. Expressing the idea of analog quality with digital tools visually was our challenge. .
We used analog stereo knobs from vintage audio amplifiers and receivers as inspiration to develop the brand identity. We took it a step further with his business cards. They’re slightly oversized and screen printed on the insides of hand selected record sleeves. The goal was to invoke specific nostalgic responses with clients. In addition, the Brilliant Recording logo mark will be featured in LogoLounge Volume 8 available spring 2014
- brand development
- identity development
- print development