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Brand Development

All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.

Identity Development

Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.

Brand Strategy

When your brand identity is well established but the strategy to connect with the existing or new target audience needs an overhaul, we have the tools and experience to bring your target back into focus. This strategy should inform all aspects of brand operations and communications across an organization.

Creative Copywriting

A natural output from our identity development and brand strategy projects is creative copy development for slogans, taglines and mottos for both the primary brand or individual products and services. Raw copy provided by you can also be shaped into high impact copy developed for print and digital channels by our team.

Digital Experience

The digital channels your brand utilizes to interact with its target audience must offer a seamless experience that is an effective extension of your brand identity and brand strategy. Our in-house team provides custom design and development for websites, ecommerce, social media elements and digital display ads that aligns with your brand strategy.

Custom Lettering

Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.
confirmed buyers

ConfirmedBuyers.com

Dallas, Texas based start-up, ConfirmedBuyers.com, is developing a revolutionary online platform to give a confirmed home buyer a voice allowing sellers to find them. This is the opposite of current real estate platforms. Once the site launches, owners selling their homes as well as real estate agents will be able to use the service to find buyers that are pre-qualified and match up with the property they are selling. This truly gives the buyer a voice.

The Challenge

As with any organization or company that is starting from scratch, we only have the big idea and the initial vision. The founder, Reg Williams, knew he needed to impress investors as well as his target audiences with a strong brand presence. The playing field had to be leveled so he could step onto the field with the big players in the market. This is a challenge we love to take on.

The Solution

We worked closely with Reg to refine the brand platform and then dove in headfirst into our research and study of market competition and aspirational brands. We identified that the primary brand identity had to quickly convey the values and promise to the target audience across print and digital mediums.

The Result

  • brand development
  • identity development
  • creative copywriting
  • stationery system development
  • Website concept design
  • digital presentation development
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