All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.
Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.
When your brand identity is well established but the strategy to connect with the existing or new target audience needs an overhaul, we have the tools and experience to bring your target back into focus. This strategy should inform all aspects of brand operations and communications across an organization.
A natural output from our identity development and brand strategy projects is creative copy development for slogans, taglines and mottos for both the primary brand or individual products and services. Raw copy provided by you can also be shaped into high impact copy developed for print and digital channels by our team.
The digital channels your brand utilizes to interact with its target audience must offer a seamless experience that is an effective extension of your brand identity and brand strategy. Our in-house team provides custom design and development for websites, ecommerce, social media elements and digital display ads that aligns with your brand strategy.
Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.
Grapevine Craft Brewery's flagship beer also happens to be the first beer that was named and concepted during the brand development and identity development phase of our original project with GCB. GCB founder Gary Humble stated that inspiration from summertime fireworks over lake Grapevine led to Lakefire's name. The actual beer brand identity was created alongside the primary GCB brand but it wasn't until recently that we developed the aluminum can design for production. Lakefire cans are showing up around retailers both large and small in the North Texas region.
Our task was to successfully extend the GCB and Lakefire brand identities into a high-impact 12oz can design that would stand out in a beer aisle that is crowded with more and more craft beers each week. .
We utilized the actual bare aluminum of the can in the design as part of extending not only the core GCB brand but the Lakefire brand into this new packaging design. Once we received final design approval from GCB, federal and state agencies, we were able to send the final design off for production. We had to opportunity to be present at the Ball Corporation facility in Fort Worth, Texas to see the first run of Lakefire cans being produced side by side with Diet Coke cans. It was amazing to see the actual cans take shape and come to life in full color at a rate of over 2,000 cans per minute.
- product packaging development