All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.
Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.
Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.
Kirby’s Radiator Service
Kirby's Radiator Service has been family owned and operated since 1948 in the Six Points Urban Village in Fort Worth, Texas.
Kirby's was selected as the first business to undergo an exterior update as part of the revitalization program for designated urban villages in Fort Worth. The businesses will all need to feature an urban deco theme as part of the exterior remodel. We were brought in to partner with the business owners on meeting this challenge.
Design a new exterior brand identity that would use the original neon sign as our inspiration for the design and development work we completed for this project. The sign is being refurbished and when it is placed back on site, it will compliment our efforts.
- Custom art/urban deco lettering system development
- custom logo design and development