All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.
Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.
When your brand identity is well established but the strategy to connect with the existing or new target audience needs an overhaul, we have the tools and experience to bring your target back into focus. This strategy should inform all aspects of brand operations and communications across an organization.
A natural output from our identity development and brand strategy projects is creative copy development for slogans, taglines and mottos for both the primary brand or individual products and services. Raw copy provided by you can also be shaped into high impact copy developed for print and digital channels by our team.
The digital channels your brand utilizes to interact with its target audience must offer a seamless experience that is an effective extension of your brand identity and brand strategy. Our in-house team provides custom design and development for websites, ecommerce, social media elements and digital display ads that aligns with your brand strategy.
Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.
Memories & Moves
Grapevine, Texas based Memories & Moves provides moving help for seniors in the Dallas/Fort Worth, Texas area. Their team develops a comprehensive plan to assist seniors with downsizing, organization and moving into a new home, while ensuring their photos and memories are preserved.
The founders of this start-up have worked in the corporate world for many years and understood the need for a strong brand identity in order to put themselves ahead of more established providers in their field. The market was crowded with lackluster brand identity development and digital experiences that didn't communicate the service offerings well with frustrating website navigation.
We completed an intensive study of their in and out of market competitors and peers to fully immerse ourselves in the world of senior moving services. The color system was chosen to provide a palette that would be approachable, soothing and allow for easier consumption of the information presented in print and digital environments. A word mark was chosen as the primary visual expression of the brand identity featuring a font that has a timeless feel without feeling out of date. The website was designed and developed for simple communication of the who, what and how. In addition, a deep-scroll design was used to ensure ease of use for any site visitor.
- brand development
- identity development
- creative copywriting
- digital experience development
- print development